The Founders Note

My psychologist once called me a swan. On the surface: composed, graceful. Beneath the water: kicking frantically to stay afloat.

That duality shaped me, and it shaped By T.

For years, I mastered the art of looking put together. Immaculate on the outside, chaos buried underneath. It taught me the truth about perception: it can hide you, or it can build you.

What began as survival became my method. Reading people, shaping stories, turning chaos into influence.

By T is not performative PR.

It’s lived experience, refined into strategy.

I don’t just work in PR. I embody it.

Taneesha Yates, founder of By T PR, photographed in a candid, warm moment - representing connection, authenticity, and the human side of modern PR

The Architecture of Perception

Every house stands on structure, this is ours. By T is grounded in both lived and professional experience, refined into a blueprint of precision, introspection, and vision.

These pillars embody everything we do.

  • By T is built on three pillars:

    Precision | Strategy crafted with detail, foresight, and measurable impact.

    Introspection | Narratives built on honesty, humanity, and connection.

    Vision | Creative direction that anticipates trends and builds presence that lasts.

    This is the foundation of everything we do.

  • At By T, our values aren’t a statement, they’re the standards we uphold.

    Honesty as Foundation | Truth grounded in integrity and openness.

    Community with Intention | Influence built through genuine connection.

    Credibility through Connection | Trust earned through real relationships and measurable results.

    Collaboration as Strength | Voices are amplified, never diluted.

    Empowerment with Purpose | Especially for women; to own their voice, vision, and lead with confidence.

    Wellbeing at the Core | Mental health is fundamental, never an afterthought.

  • Perception has always shaped influence. What’s changing rapidly is the demand for authenticity, loyalty, and depth.

    By T exists for brands ready to move beyond visibility; into real lasting influence. We build proactively, not through performance or inauthenticity. This ensures the foundation of your brand and vision is intentionally framed with foresight, accuracy, and sustainability.

    If you’re ready to be ahead of the curve, grounded in passion, purpose and community…

    Let’s shape the narrative together.