Influence
Influence
Perception is influence.
It shapes trust, opportunity, and how the world sees you before you’ve even spoken.
At By T, we don’t wait for the story to unfold; we design it with foresight, precision, and intent.
Influence isn’t about being everywhere. It’s about being undeniable, in the right places, to the right people, for the right reasons.
Influence in Action
Influencer Personal Branding | Photography Direction
This shoot wasn’t just about gorgeous aesthetics, it was about perception as empowerment. ‘The client was nervous about being photographed in public, so we reframed the moment into confidence, presence, and ownership of space. What began as hesitation became a study in brand authority.
The result:
Imagery that didn’t just look beautiful, it felt compelling. For her, it was a quiet breakthrough in confidence, and for her audience, it built visibility through authenticity. For me, it was proof that when intention meets execution, perception undeniably shapes influence.
Made Ghoulish Jewellery | Creative Direction & Photography
This wasn’t about creating something safe or curated. It was about framing individuality as luxury; capturing the unapologetic energy of a label that thrives on authenticity. Every chain, every glint of silver was art directed to represent both product and owner.
The challenge:
Positioning a brand that lives outside the mainstream, whilst keeping it aspirational.
The result:
Imagery that didn’t just show the product, it embodied the brand’s vision: bold, client aligned, and unforgettable.
Because perception isn’t just what’s seen, it’s what resonates.
